New gem: On The Wild Side
We recently announced it to you, On The Wild Side has just joined the Mahalo family! On The Wild Side is a French brand of organic and 100% natural cosmetics.
Their treatments, which invite you to reconnect with yourself and nature, are as simple as they are effective. The high-quality ingredients, from wild harvesting, allow for unique sensoriality and effectiveness.
Want to know more about the range? Follow the guide!
The story
On The Wild Side was created by Anne-Sophie Nardy to offer a new face to cosmetic care.
" On The Wild Side is not just a skincare brand, On The Wild Side is a manifesto of kindness"
For the epidermis but also for the entire chain of life. Because Anne-Sophie is convinced: it is the sum of individual initiatives that will change the world and create an awakening of consciences. On The Wild Side thus declines committed cosmetics. Desirable. Beneficial. Everything we love and defend at Mahalo.
The purest ingredients
All products in the range are 100% natural, organic, vegan and free of essential oils ! On The Wild Side uses the latest generations of natural preservatives.
In each of the On The Wild Side products, we find a blend of vegetable oils that constitute the safe base of this new type of cosmetic. Non-comedogenic varieties, made in France with countless properties.
Wild plants for the skin
Neither sown nor treated, wild plants are picked by hand in their natural ecosystem, in the heart of French forests .
Wild harvesting involves hand-picking plants directly from their natural ecosystem. The wild plant comes from an intact and powerful nature, which stimulates its activity thanks to slow growth and an environment rich in biodiversity. It thus develops more active ingredients than a plant harvested in agriculture.
On The Wild Side uses 2 active ingredients in its formulas: birch sap and beech bud, which come from wild trees, also from French forests.
These allow:
- Improved cell regeneration : Skin cells renew themselves better. The skin is more supple, smoother. Its texture is more pleasant and plump. It is radiant and healthier.
- Strengthening the skin's barrier function : The skin's barrier acts as a protector against external aggressions. It allows it to control water loss and maintain its hydration level. For more details on this subject, read our Note "Understanding your skin to better care for it" .
- Slowing down the oxidative stress process : Skin aging is slowed down, epidermal cells are protected. The skin appears younger.
Consistency
Beyond 100% natural formulas, On The Wild Side opts for a comprehensive and coherent ecological approach.
" Respecting the living is not just about taking care of formulas"
So On The Wild Side chooses glass bottles and cardboard cases which are all recyclable.
The brand advocates sobriety, refined but effective simplicity . Everything that seemed superfluous has been lightened, removed, edited. No complicated messages or polluting packaging. No marketing overkill or lengthy routine.
The brand wanted to promote responsible and sustainable harvesting : this is why it supports and adheres to the AFC, the French Association of Professionals in Wild Plant Harvesting. For several years, they have been implementing guides to good harvesting practices to manage resources sustainably and preserve biodiversity.
The range
On The Wild Side is available in 3 ranges: essentials, complementary products, hair care.
The essentials:
4 products for the essential steps of our beauty ritual:
- Cleanse with cleansing oil : this treatment cleanses and removes makeup from the skin and is as easy to use as micellar water.
- regenerate with the care oil : a cult product of the brand, this ultra fine oil is suitable for all skin types and is enriched with active ingredients from wild plants, beech buds and birch sap, which will regenerate, strengthen, plump and refine the skin's texture.
- Moisturize with the day cream or fluid depending on the texture you are looking for. Do you like light textures? This is the day fluid for you! It is enriched with plant-based hyaluronic acid which helps to moisturize and plump the skin. If you prefer richer textures, opt instead for the cream, which is nourishing but not greasy.
The complementary:
Here we find the exfoliating mask for the face. This product is both a nourishing mask and a very gentle exfoliating treatment, enriched with rice powder (very fine grains) and fruit acids which eliminate impurities, smooth the skin and accelerate cell renewal.
The range also contains a hand cream that protects the skin of the hands and preserves its natural hydration. Its soft and pleasant texture, enriched with shea butter, helps nourish and regenerate the epidermis.
Hair care
Having beautiful hair starts with having a healthy, healthy scalp. That's why On The Wild Side has enhanced its range with hair care.
Daily Shampoo for all hair types. Its very gentle formula allows it to be used daily without attacking the scalp and without damaging the lengths . The Hair Care Mask nourishes in depth, while leaving the hair supple .
The brand also offers a Discovery box which contains the treatment oil, the day cream in mini format as well as the exfoliating mask in mini format for free!
In summary
On The Wild Side is a committed brand, full of meaning, with natural and effective formulas. Thoughtful and refined packaging that we love to (have) in our bathroom. A minimalist approach to beauty that we love at Mahalo!
Did you like this note? Find the whole range here !
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