The best of Beauty Clean, under one roof

MAHALO is a team expert and passionate who has been offering, since 2016, a cutting-edge selection of organic beauty and care products.

Our Beauty Store was born from the desire to make beauty Clean simple & accessible to all:

• by selecting the best brands of natural beauty products under the same space, in store and online,
• in analyzing the compositions for you products in order to offer you only the noblest, cleanest ingredients and the most committed brands,
• by guiding you to see more clearly in this ocean of information, to find the beauty ritual that suits you ,
• in testing the products in order to keep only the best, the most effective but also the most beautiful, the most pleasant to use.

We want to share our passion and enthusiasm with you every day and give you, in store and online, the best personalized advice to find the products and routine that suit you .

Our Mission

“Simplifying Beauty for You

by bringing together under one roof

the best clean beauty products

selected without compromise on performance and compositions

and guiding you to find the beauty ritual that suits you”

Our definition of Clean Beauty

For us, Clean Beauty means taking care of your health And of the environment. Here are our pillars:

• Compositions without harmful ingredient : endocrine disruptors, irritants, carcinogens, etc. As well as, in general, all ingredients from petrochemicals, (micro)plastics, synthetic ingredients that are controversial for health & the environment are excluded from our selection
• Ingredients healthy & natural as well as organic as soon as possible

• Products to high-performance & effective formulas
• Suppliers & partners who are part of a comprehensive, thoughtful and eco-responsible approach (sourcing, working conditions, ethics, etc.)
• Products developed in the animal respect : no animal testing and no animal suffering
• Eco-responsible, recycled or recyclable packaging , and the constant desire to minimize waste

• Products that are pleasant to use and to see in your bathroom: textures, scents, packaging, etc.

We are convinced that beauty is experienced through the 5 senses .

The sublime texture of a day cream, the delicate scent of a mist, the light silhouette of a perfume bottle, the poetry of crystals, the enveloping warmth of an infusion.

Our approach to Beauty

It wants to be:

• Positive : each approach to beauty, each ritual, each person advances at their own pace. We are convinced that the search for one's "Well-Being" and Beauty are paths, which are different for each and every one. And which evolve over time, according to their needs, their desires, their beliefs. No guilt at Mahalo, we all have our own pace and we welcome everyone in the same way,
• Inclusive : we work every day to offer the best of beauty for everyone. We try, through our selection and advice, to meet the needs of each beauty: different skin types, skin colors, hair textures, allergies, etc.
• Thoughtful : Consume better, without excess. This is why advice plays a central role at Mahalo. We make it a point of honor to provide you with the best advice in order to find the products and routine that suit you. We are also supporters of reasoned, thoughtful communication & marketing.
• Logic : we only favor products and ingredients that really make sense, that have a role and added value. We do not believe in miracle ingredients. We consider that everything is a question of balance, consistency, time. Our curation process also involves logical reflections and considerations that go beyond a label or “green” marketing.

Mahalo is a holistic approach to beauty: the best cream in the world is nothing without the right ritual, without a healthy approach to sleep, diet, stress, etc.

But above all it is a human adventure, sincere, made of sharing and encounters and with a lot of passion and love for beauty and for women.

Smahane
Founder